On July 17, 2013, Telus & The Globe and Mail hosted a networking event in Vancouver to launch the Small Business Challenge Contest, of which RecycleSmart is one of 4 semi-finalists selected to win a $100,000 grant. It was a successful event with a lot of support from Vancouver’s small business community to share a few drinks, stories and ideas.

In addition to Telus and The Globe and Mail, Blackberry was also at the event, providing doors prizes for the event (a few lucky people went home with new Z10’s and Q10’s). An editor from the Globe and Mail gave a short presentation on how to pitch your small business article to the media. A few quick take-aways were: do your research, be concise and be patient. Essentially, you want to make sure that you contact the editor directly and make sure that your story matches their interests. Once you have done that, send them an email, but be sure to include in the first couple of sentences why your article is unique and interesting. Finally, be patient…editors receive hundreds of emails a day and it may take time for them to get back to you. Don’t send follow up emails asking if they received it. Blackberry gave a brief presentation on their new Z10 and Q10 and how these devices are great for small businesses. Little features like having an ability to separate all professional from personal data on the phone and providing a manager the ability to remotely wipe all business-related data from the phone at any time, can really come in handy.

A big focus of the event was the promotion of the Small Business Challenge Contest, of which RecycleSmart is a finalist along with 3 other small Canadian businesses for a chance at a $100,000 business grant. All finalists were flown to Toronto to pitch to a “Dragon’s Den-style” panel. The pitches were recorded, edited and can be seen on the Globe and Mail website so that readers can vote on which business should receive the grant. At the time of this writing, RecycleSmart is in first place with 35% of the votes! We’d like to thank everyone who has supported us, and ask everyone to continue voting daily from each computer or handheld devise.

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Sean giving his ‘How to pitch to media’ tips in Vancouver. Rule #1: don’t call me Stan!
Photo Credit courtesy of The Globe and Mail’s Small Business Twitter Account (@GlobeSmallBiz)